Cadillac Motor Car Division media information press packet, 1996 July.

  1. Resources
  2. View Resource

ArchivalResource

Cadillac Motor Car Division media information press packet, 1996 July.

http://www.worldcat.org/oclc/780082238

Collection comprises a Cadillac media information press packet entitled "Driving Change: Women in the automotive market." There are nine 8"x10" glossy black-and-white photographs, 25 color slides accompanied by pages containing captions, five press releases regarding the 1997 year Cadillac Catera, although one photograph features the Cadillac Seville. There is also a graph illustrating the number of cars sold to women. Topics covered in the packet include vehicle features meant to appeal to women, women's safety issues, and the differences between the sexes in the car purchasing experience. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

1 item (0.2 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8208640

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

General Motors Corporation. Cadillac Motor Car Division

http://n2t.net/ark:/99166/w6c009v5 (corporateBody)

General Motors (GM) was founded by William "Billy" Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI, before moving into the automobile industry. At its inception GM held only the Buick Motor Company, but later acquired more than 20 companies, including Oldsmobile, Cadillac, and Oakland (Pontiac).Cadillac was founded in 1902 by Henry Leland. From the description of Cadillac Motor Car Division media information press packet, 19...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)